For a long time now, Mercedes Benz has been the grande dame of luxury car makers when it comes to design. As middle aged customers were the targets, the styling was minimalist. But an increased affection towards sporty and younger style, moderately driven by the US executives, has been paying off.
Mercedes modified design philosophy in mid-2008. In 2007, when the new generation C class made its debut, the change really began. They kept the trend going on with a new E class and E class coupe in 2009 and the sleek, two door SLS sports car in May.
The sales of a modified CLS four door with coupe styling will start next summer. The new cars have become an absolute hit in the United States. Mercedes loyalty grew from 52 percent in 2008 to 56 percent this year, as against the decrease in German made car loyalty from just over 51 percent in 2008 to a little less than 50 percent in 2010.
Mercedes is drawing attention of younger customers as well. The median age of buyers has dropped to 51, from 54 three years ago. For years now, most of the Mercedes’ US executives have preferred more aggressive styling. The vice president of marketing at Mercedes Benz USA said that they had said long back that American consumers like sportier cars.
Also, each of the new products now comes to the United States for customer clinics. With the wider, lower C class, the new design direction commenced in 2007. It has extremely dynamic lines down to the road. Power around the wheel is shown by the side and it has a coupe like shape.
56 percent of all C class sales have been occupied presently, as against 51 percent for the preceding generation. When a coupe version of the C class will be unveiled next year, it will be a bold, strong step. To be launched in 2013, the next generation C class will be on the same lines, he said.
The redesigned E class was the second series of vehicles that got a change in style. The biggest change was the front end, which got square lights instead of the four round eyes.
In years to come, you should still think of every Mercedes Benz as a brand member of the family. However, he said that there are preparations for giving Mercedes models a progressively more individualized look, which is excellent news for Mercedes’ US sales division. They finally have a simpatico department that is delivering what we want.
Next summer, a transformed CLS four door with coupe styling will enter the market. The new cars are being liked by everyone in the United States. German made car fell from just over 51 percent in 2008 to a shade under 50 percent in 2010, whereas Mercedes loyalty increased from 52 percent in 2008 to 56 percent this year.
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