Article by Ligang
In the first half of this year’s tablet PC is lively, the apple iPad market strong, though still continues, but Android tablet PC market is already compose a mass of threats, or apple won’t in the Chinese market iPad2 choice when sold directly to mention price 0, iPad generation delisting the crazy as 1100 dollars before, radical price plunge behind the behaviour reflects on apple’s strategy to orientate, although at brand degree and reputation even market share for the iPad tablet computer still in emerging market has an absolute advantage, but apple has already clearly realize tablet computer the development and market future smartphone market has the very big different, the latter because of individuation, vogue, tidalcurrent, etc special attributes injection has a big brand premium space, but the former is different, its market attribute much like the PC market is down, practicability is always customers pay most attention to, and functional also is quite limited, was on the Internet and game, once the market similar products surge in, the price war is inevitable.
It is also because have such characteristics, in the Chinese market and even the global market, tablet computer shows the development is the development trend of polarization, on one hand, which is apple such brand influence and software, service integration capability in continue to try to exalt manufacturer GaoDa, through the appearance of the product innovation, service upgrade to strategy in high-end market; On the other hand, dozen strong “made in China” brand of homebred MP4 manufacturer chooses the real cheap route, in order to exceed the function of price + basic qualified to attract ordinary consumers. In the media attention, the latter apparently can’t and in apple, HP, dell, MOTOROLA and even acer, asus such big brands, but as I compared recently visited guangzhou part of the situation, the computer stores from M P4 transition with these to low flat products are solidly step by step to gain market share. Produce the reason of this kind of phenomenon is very simple, even laptop computers in the Chinese market is not yet a universal access to all the cases, not all consumers are capable and willing to spend 34000 yuan price to buy a mainly used to hold Internet or watch video of the tablet computer, in the user experience of domestic low, flat computer really cannot and apple and MOTOROLA compared to products such as the giant, but just basic function, the gap between the two is not big, like rice to eat the same mouthful, consumer contact tablet computer, and constantly in use familiar with it and puts forward more specific application experience demand is also needs a process. The iPad tablet computer such high prices appear to create a whole new market space, but the market is always need more the strengthening of the support, product entry-level homemade 1000 yuan level of tablet computer can just play this role, and play space also considerable.
Therefore, in the personal opinion, for domestic manufacturers, send force for low-end entry-level tablet computer to the mobile Internet is undoubtedly in the process of transforming worthwhile a whirl, especially lenovo, acer, asus this kind of localization PC manufacturers, and instead of wasting a lot of publicity in high-end products market cost with apple, MOTOROLA, HP and other international brand death, also might as well to ke product lines, comb as soon as possible the tablet computer launched entry-level product, the price on strengthening some affinity, send force as soon as possible in the scale, with the aid of its own brand advantages from MP4 manufacturers snatching a bigger share of the hand, and then again to high-end products transition. History has proved that this “rural surround city” strategy in the Chinese market will often be able to receive a strange effect.
According to an online exposure “anhui CDMAiPhone4 acting dealers directory, the reporter contact them when some dealers. According to these dealers introduction, anhui province in each prefecture telecommunications companies choose several mobile phone retailers and signed the agency agreement with these retailers, responsible for sale by the iPhone4 cell phone. The CDMA version According to agential introduction, the CDMA version which they sell iPhone4 will finish write number operation, can the normal use of telecommunication CDMA network. A dealer told reporters, because just now, with telecom signed the sale price of specific haven’t been telecom aspects of the notice.
Because China telecom has not officially a CDMA version with apple iPhone4, so the introduction of agreement may not be home is actually the iPhone4 HangHuo CDMA version. “Now the affirmation of domestic sales are absolutely.” A dealer said, but she did not provide details goods-providing channel.
But the sales behavior didn’t gain anhui telecommunications official recognition. A dealer is revealed, because sales of products are absolutely local telecommunications companies have requirements, iPhone4, CDMA version of social cooperation channels only by sales, is not required in telecom of their own business hall of sales.
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