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Strength in Video Testimonials

July 11, 2011 | Author: | Posted in Advertising

If you aspire to make your website a lot more effective in just a short amount of time, there are plenty of ways you can do that. As with most things, time is of the essence and if you don’t put work and time into it, you won’t see many results. A huge thing that can build your site and get your customers flowing in is through the use of testimonials of any kind, but the more effective ones are video testimonials. This is a big factor for getting your sales up to huge number in no time. This is something that is a must have on your website if you haven’t already put a few on.

Video has become a huge factor in the way business is being done. It is powerful and something that has a tendency to pull in people, if you do it right. With video testimonials, you will be able to give your potential clients insight on your services and products that are offered, as well as things about your business. You can bring information that is positive for your clients plus build trust with those who feel insecure.

Nothing opposing written testimonials, but more people tend to be pulled in by a video testimonial of a satisfied customer who is content about the product they just got, or whoever they got it for, it made them hugely happy. I know I would prefer video over written. It’s just hard to trust a written word over a real live person. Even if you don’t want the product and have no interest in it, maybe you know somebody who needs that particular product. If the video was good enough and convinced you that the product was good, you probably wouldn’t even flinch to tell your friend about it.

So if you are not confident by now about the way to go, well, I don’t know much else that I can say about it all. It is truly the way to go and you will be happy with the results. The potential of video is something that most overlook.

Drew Mers markets customer testimonials. Watch: customer testimonial examples.

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