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Lanyards As A Marketing Tool

April 14, 2011 | Author: | Posted in Business

Businesses allocate a huge proportion of their money for marketing campaigns. They use several marketing tools to make people identify with the brand and create a recall in their minds. The form of merchandise may change but the purpose remains the same – they must be nice to look at and create a strong recall of the company. Using lanyards is a very effective way of achieving this.

T-shirts have always been preferred at corporate events as they are proven to be very effective in popularising the brand. However, lanyards, the new entrant in the marketing toolkit is fast catching up. They are widely used nowadays, as potential customers often impulsively end up reading the business’ slogan and name printed on them.

Lanyards can be a very useful tool at corporate events such as conventions, conferences and business fairs. They can be given to the participants attending a particular event. By adding the name and year of the event on the lanyard, along with the company’s mark, you can make it serve the additional aim of a memorabilia.

Lanyards can be a nice gift, and they are very affordable. You can buy them by dozens to give away for promotional gifts. You name, company or product name, logo, or a message can be imprinted on them. They are also good as souvenir at special events, grand openings, or for employee gifts.

Lanyards, since they are lesser expensive than printed t-shirts, can be a much more cost effective promotional medium. They create goodwill among prospective customers and it is a well known fact that they have a very good recall value.

Apart from being very effective and inexpensive, lanyards also have other advantages as promotion tools. You can use bright colours on them without irking people’s eyes, which gives them a high exposure and attracts attention. They are high utility and can be used for things like hanging an ID card or a USB drive from the neck. Moreover, potential clients can take them home for personal use, and this will create a constant recall of your company in their minds.

Find out more about collar pins and discover some of the most effective corporate gifts you can use for your business.

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