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Invention Promotion Through An Intellectual Property Consultant

July 12, 2011 | Author: | Posted in Marketing

The following step after solidifying the safety of your intellectual property is to check with your attorney about the best way to market your product. You may wish to make use of an specialist for “invent help” to promote your idea.

To aid in making your product a marketable proposition you should enlist the abilities and capabilities of others, you shouldn’t have to take the endeavor on yourself. The technical experience of the inventor is matched with the investment of the franchisee to take the concept to promote with a franchise or distributor.

This understanding accommodates physical goods, services and also rental businesses. In this type of set up one party gives the staff and the other furnishes the brand, marketing, and business knowledge.

A franchise or distributorship is ordinarily developed around a system that franchisee’s will use; governing production or delivery of the service, sales, marketing and essentially providing a ready made small business, straight out of the box. By extending systematization even to the precise time the burger is being cooked on the grill, McDonald’s provides illustration of an extremely ordered system that franchisee’s should adhere to. Generally, a franchise is a much more expensive, and comprehensive agreement than that of a distributorship; and the investment necessary for a franchise is ordinarily greater. Ordinarily a franchise is confined to a specific geographic area while a distributor has more freedom to trade. Get in touch with a intellectual property expert for help with an invention.

Legal documents are necessary for these arrangements in order to protect both entities on the agreement. The franchiser will need to ensure that the knowledge and experience passed to the franchisee is protected from being copied or ripped off in the future and the franchisee needs to know both what they are getting by way of recompense from the partnership, as well as their financial commitment to pay what will normally be a turnover based royalty to the franchiser.

You should confirm that both parties get an exit process so that they can escape the agreement at a later date, should they wish. Finding appropriate intellectual property advice at this stage is vital.

A franchise might be able to give help with invention concepts

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