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How to Become an Effective Business Blogger

June 14, 2011 | Author: | Posted in Web Design

The concerns you will have to face with a business blog are much more serious than the average blog someone creates for fun. You can learn about a few excellent ideas for your business blog right now.

Naturally you want each visitor to get lost in your great content and read for a long time. Besides having engaging content, you should try to link related posts internally. Offering real value to your readers is not just about directing them to one post, but it’s about helping them navigate throughout your blog in a helpful way. This is all in the effort to increase stay times and reduce bounce rates. Keeping your internally linked posts have some relational value is really crucial to providing a satisfying experience. Everybody knows the importance of optimizing a website for the search engines so that it ranks well for the targeted keywords. So when you are dealing with a blog, rather than optimizing a page you will do it to each post. If you have been around a while, then you know how much search engines tend to favor blogs over static sites. What you should do is give your blog posts a little SEO boost by doing on page optimization for pages and posts. This is just common knowledge and the first step along the optimization journey for your blog.

You should probably avoid being too obvious or in-your-face about how you market on your blog.

Do remember that your readers are there to read something, and that means certain things. If you can’t come up with anything worthy to share with your readers except sales pitch after sales pitch, then I’m sorry, you’ll have to change your track and focus on giving content that your readers want, instead of direct promotion of your products. You can still have ads even on a new blog, but you have to really be careful to avoid shoving them in peoples’ faces.

There is nothing at all that is difficult with business blogging, and it can be a lot of fun that is profitable.

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