Google is, undoubtedly, the biggest search engine in the world and provides at least 80% of organic traffic to websites everywhere. Thus, it is important to impress the search engine giant and getting to the top of the SERPs can be achieved if you concentrate on a few things.
The main goal of the top search engine, Google, is to ensure that their users get relevant, quality results, therefore, they make sure they are aware of everything that is taking place online. This is why making a good impression on Google shouldn’t be your sole purpose as your audience is just as, if not more, important. If your site doesn’t satisfy people who are searching for your keyword, they will leave and head to other sites. So if the user response isn’t good, and your visitors aren’t getting value from your website then obviously something’s wrong, and needs to be fixed. If Google notices this pattern, they may decrease the ranking of your site rather than increasing it. Thus, it is essential that all your content is good quality to offer your audience what they want. Google wants its users to be happy and therefore, the only way to make Google happy is to make your audience happy. If you don’t have your primary keyword in the domain name, the one you want to rank for, ensure that it is at least present in the URL. When Google sees the keyword in the URL it will automatically consider your page to be more relevant and will bump it closer to the top when a search for that particular phrase is carried out. It doesn’t matter what kind of keyword you’re targeting, but if it’s long tail, it has a higher chances of moving up the search results. The URL of your site is one of the many factors Google will use to determine the relevancy of your site. Including the primary keyword in their URLs is one way that many new websites achieve excellent rankings.
When you add keywords to the URL of your site, use hyphens to separate them. It will make it easier to rank the page in question for a particular key phrase because it will show Google what you want to rank for. As long as you know what needs to be done, you won’t find it too hard to increase your position on Google. To see what the results are, all you can do is get to work and start applying the advice in this article.
Author: brynenunnieo1This author has published 86 articles so far. More info about the author is coming soon.