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Chiropractic Blog Faults That Can Kill Your Blogging Program

July 5, 2011 | Author: | Posted in Blogging

Creating a chiropractic blog page is a great idea. However you most likely aren’t operating a blog to improve your health or simply because you enjoy typing, correct? You developed (or are planning on establishing) your blogging site to accomplish a particular objective inside your clinic. For the majority of chiropractors, the actual goal seems to be sem. If this resembles you, you’ve almost certainly been told that:

1) Regular, original written content on your blog will attract no cost, appropriate site traffic from search engines.
2) Visitors to your website is going to look at the blog page and end up being impressed with your expertise as well as dedication to patient education.
3) They’ll telephone to set appointments with you.
4) The full scheme costs nothing with the exception of the time you invest actually writing a blog.

All of these promises are true but only if you are doing things the correct way and don’t sabotage your own endeavours by being stingy, taking shortcuts or perhaps ignoring fine details. Particularly, observe that the full sequence depends upon succeeding with part one. If you setup the weblog incorrectly or write without a search engine scheme in your mind, then you will not really benefit from developing a chiropractic blog site. In our experience this is where chiropractic weblogs fail:

Running a blog is really a content-driven strategy for bringing in search engine visitors. But for this technique to work, you have to ensure your blog gets credit from engines like google as the first source of the information.

This appears so evident, but it’s incredible the amount of chiropractic doctors get lured into utilizing a free blogging platform such as Blogger or perhaps Blogspot for their chiropractic blog site. When you place unique article content that you developed on Blogspot.com, you’re only helping to build up the authority and website traffic of Blogger.com.

The proper set-up is to always self-host a WordPress chiropractic blog on your own domain name. This kind of set-up puts the actual chiropractic blog on your own personal domain name and all written content you publish will be credited to you.

I see several chiropractic blogs which contain good content, but don’t replicate the language which patients use when they have a medical problem. This operates against your SEO objectives for 2 reasons. 1st, search engines like google and yahoo take their chief signal from the terms on the page. If the text on the web page doesn’t match the text entered into the search box, then your article won’t display. Second, patients must see themselves in the written text. They might not understand the more technically appropriate synonyms and you’ll lose a potential phone call.

An associated issue is a large number of chiropractic blogs are about 2 or more topics. This will make it difficult for an internet search engine to understand when to display the content as a search result. Is it about Area An or Topic B? You want your chiropractic blog post to fit into exactly 1 category. Ask yourself, “What is this blog post about?” The response needs to be short and concise. In the event that you are stating ‘and’ that means you might want to break up the article into a couple of distinct articles.

For the most current free advice on chiropractic internet marketing use the following links. Two posts we recommend you review first are chiropractic articles or the most commented post on chiropractic blogs. From the site you can download the free online marketing for chiropractors e-book. It is excellent.

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