It has become a constant line for comedians, particularly on TV panel programmes, to make a joke of ads saying ‘work at home’ or ‘make money on the internet’. There is a point, there are thousands of such ads and they are very simple to find on sites everywhere. However, they are getting a tarnished name because they promise the world, easy money for little effort and see the cash flood in! Nope, the old saying “if it appears too good to be true, it possibly is” absolutely does apply here since what is not made clear is the same for anybody building a website for anything is that they need to comprehend, or know someone who does, SEO.